Marking World Heart Day 2026, Fortis Hospitals, Bengaluru, today launched “Don’t Miss a Beat – Attack the Attack,” a Kannada heart-health awareness campaign aimed at encouraging people to take preventive steps, recognising the warning signs of a heart attack and act without delay during a cardiac emergency. The campaign was officially launched by renowned singer, composer and producer Shri Raghu Dixit, who is associated with the campaign’s musical identity. The launch brought together leading cardiologists, cardiac surgeons, senior hospital leadership, staff members, patients, and distinguished guests.
Bringing back the spirit of Fortis “Attack the Attack” initiative for a new generation, the campaign has been adapted into Kannada to connect with Bengaluru’s local communities. Through a video and Kannada jingle composed by Shri Raghu Dixit, the campaign delivers three key messages: Prevent the Attack, Recognise the Attack and Attack the Attack encouraging people to take care of their heart health, recognize warning signs and act without delay during a cardiac emergency.
Extending its focus on heart health beyond hospital settings, Fortis Bengaluru also announced its initiative to create CPR awareness and train more than 25,000 citizens across its seven hospitals. The initiative aims to equip members of the community with awareness of CPR and appropriate first-response measures during a cardiac emergency, while professional medical assistance is being sought.
Shri Raghu Dixit, Renowned Indian Singer, Composer & Producer, said, “Music has the power to bring people together, and important messages can become more memorable when shared in a familiar and engaging way. I am pleased to be associated with Fortis Bengaluru’s ‘Don’t Miss a Beat – Attack the Attack’ and help take this important heart-health message to people in Kannada.”
Shri U.T. Khader, Hon’ble Minister for Health & Family Welfare, Government of Karnataka, said, “Heart health is not only about medical care, but also about awareness, prevention and timely action within our communities. Initiatives that take these messages beyond hospitals and make them accessible to citizens play an important role in building a more informed and prepared society. The ‘Don’t Miss a Beat, Attack the Attack’ campaign is a meaningful effort to communicate the importance of recognizing heart attack symptoms and responding without delay. I appreciate Fortis Bengaluru for bringing together healthcare expertise, community awareness and the power of Kannada music to communicate this vital message. I also commend Shri Raghu Dixit for using music as a powerful medium to make this important health message more relatable and accessible to the people of Bengaluru.”
Dr Vivek Jawali, Chairman – Cardiac Sciences, Fortis Hospitals, Bengaluru, said, “Heart attacks can have serious consequences, and timely action is crucial during a cardiac emergency. Along with recognizing warning signs, it is important for people to understand the role of preventive heart care and know how to respond when someone experiences a cardiac event. Through this campaign, we hope to make these messages accessible and memorable for the people of Bengaluru, while encouraging greater awareness and preparedness within the community.”
Dr. Ananth Rao, Regional Director – Operations, Fortis Hospitals, Bengaluru, said, “Heart health awareness needs to extend beyond clinical settings and become part of everyday community conversations. Through ‘Don’t Miss a Beat – Attack the Attack’, we are bringing together prevention, awareness and emergency preparedness in a way that connects with Bengaluru’s communities. Our initiative to create CPR awareness and train more than 25,000 citizens across seven Fortis Bengaluru hospitals, reflects our commitment to building greater community preparedness and empowering people to take appropriate action when it matters most.”
