Nexer Digital has been working alongside The Information Commissioner’s Office to launch its largest public awareness campaign to date.
“Switched on to privacy” is aimed at helping parents to support children to make safer online choices.
It’s backed by new research, which shows that 75% of parents are concerned their children are not making safe decisions online and encourages parents and carers of primary school-aged children to “chat, choose, check.”
“Switched on to privacy is about giving parents the confidence and tools they need to support their children in navigating the digital world safely,” said Craig Wyna, Head of Digital at the ICO.
“Nexer Digital has played a key role in bringing this vision to life through a platform that is accessible, engaging and built around user needs.”
The Macclesfield design agency has been working with ICO as its digital delivery partner since 2025 and it designed and built the campaign’s online hub.
READ MORE – A Week in My Life: Jade-Marie Fleuriot, Senior Content Designer, Nexer Digital
“Working with the ICO on such an important and high-profile campaign has been a valuable opportunity for our team,” explained Simon Wissink, Account Director and Partner Manager at Nexer Digital.
“The challenge was to create an experience that is not only accessible and easy to use but genuinely empowers parents to take action. Through user research and iterative design, we’ve built a platform that supports meaningful engagement and can evolve with future campaigns.”
The project began in December 2025 and was delivered in two phases. An initial mobile-first prototype was tested with parents and carers before being refined and developed into a live service within the ICO’s existing website infrastructure.
It was developed on the ICO’s existing Umbraco platform and has been built to WCAG 2.2 Level AA accessibility standards, integrating with existing features such as Welsh language translation and site search, while maintaining a distinct campaign identity.
