Extending the spirit of care beyond medical services, WACOAL Thailand presented “Hat from Heart,” an activity inviting participants to sew hats for cancer patients. “Hope Space” offered visitors an opportunity to share messages of hope and encouragement, while an exhibition showcased the inspiration and creative process behind Princess Collection 2026.
The program concluded with “Aerobic Dance,” an energetic group exercise session inviting participants to dress in pink and celebrate the importance of an active lifestyle. Led by Rusameekae Fagerlund with aerobic trainer and influencer known as @krutuksuanlum on TikTok, the activity brought participants together in an uplifting atmosphere, reinforcing the message that caring for one’s health can be both empowering and enjoyable.
Princess Collection 2026
At the heart of Princess Collection 2026 is the concept “Heart for Hope,” which expresses love, compassion, and optimism through SIRIVANNAVARI’s distinctive design philosophy, complemented by WACOAL Thailand’s expertise in lingerie craftsmanship. The collection embraces a wellness-oriented approach, balancing refined aesthetics with comfort and functionality.
Lightweight lace and skin-friendly fibers create a soft, second-skin feel, while floral cutwork, delicate ruffles, and intricately twisted fabric details inspired by draping techniques lend the designs a graceful, feminine character. Every detail reflects a considered approach to contemporary femininity, with comfort and well-being remaining central to the collection.
The color palette combines understated elegance with fresh, vibrant accents, featuring cream, ivory, butter yellow, grape green, peach melba, burnt orange-brown, and black. A signature heart print designed exclusively for the 2026 collection serves as a defining motif, symbolizing love and hope.
Beyond lingerie, the collection includes leisurewear and resortwear, featuring sleepwear and robes designed for versatile styling. These pieces bring together fashion and functionality, extending the collection’s distinctive aesthetic into everyday life.
Princess Collection 2026 is scheduled to launch in November 2026 and will be available at the SIRIVANNAVARI flagship store on the first floor of Siam Paragon, through the LINE Official Account Sirivannavari BKK, and at participating WACOAL shops and counters in leading department stores.
A portion of the proceeds from sales will be donated to the three partner organizations to support their work assisting breast cancer patients and raising awareness of women’s health in Thailand.
Through Princess Collection 2026, SIRIVANNAVARI and WACOAL demonstrate how fashion can serve as a meaningful platform for social good. By bringing together creative expression, community participation, and a shared commitment to women’s health, the initiative continues to spread a message of love, hope, and solidarity—encouraging women to prioritize their well-being and fostering a more informed and compassionate society.
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