Ahead of Time
Generation Z are the first generation to be born into the internet but also to grow up completely immersed in technology.
They are, however, more than simply comfortable with data and technology – they don’t merely see data and technology as, for instance tools or means to augment or impact the physical world – something to be deployed to manage life, but rather as an immutable part of life itself, not separate from their existence, but, like the internet, a defining part of it.
And, they are comfortable exchanging data on who they are and what they do – even how they feel, as well as other intimate facets of their personal lives, if they believe what they get in return is of value to them.
The world as a whole belatedly began to embrace technology-led solutions to mitigate the inimical effects of COVID-19 induced social isolation, pivoting to maintaining productivity and work relationships via internet based technologies such as Zoom and for instance, by addressing well-being concerns through telemedicine.
For Generation Z, however, their expectations and behavior were already laid down by the integral role that the internet, digital and, data and technology, played in their lives. Benefits such as ease of access, convenience, social connection, transparency and speed had long been sown in the experience and executions of Generation Z.
When it comes to well-being, for instance, Millennials and Generation Z have adopted digital access to healthcare services at a higher rate than other generations.
And Generation Z, who prefer a mix of online and physical medical consultations, nonetheless, are more likely to use social media and online reviews to make decisions concerning their well-being.
Drawing on their use of the digital world for social connections they seek advice, reviews and referrals from friends and their communities to, for example, choose doctors or providers who are able to provide digital well-being experiences.
Generation Z are more likely than the generations preceding them to use technology for real time monitoring of behavior and to help track their habits – including what they eat, how they sleep, and how they manage their finances and maintain well-being.
Over 40% of Generation Z use wearable technology to track their physical and emotional well-being and then use that data to help make health decisions.
