For nearly twenty years, the global self-help category was the most profitable corner of non-fiction publishing. James Clear’s ‘Atomic Habits’ alone has sold more than fifteen million copies. Robin Sharma’s ‘The Monk Who Sold His Ferrari’ shaped the reading lives of a generation. Cal Newport, Mark Manson, Mel Robbins, and Naval Ravikant became names readers cited the way an earlier generation cited literary novelists. The promise was consistent. Wake up earlier. Track your habits. Optimise your mornings. Improve by one per cent a day. The books sold, and they kept selling. Until, suddenly, they did not sell quite as well.
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Tuesday, July 21
