Manulife Philippines, the local arm of leading international financial services provider Manulife, continues to champion sustainable health habits as it launched its Time to MOVE campaign, a series of initiatives encouraging Filipinos to make the first step toward better well-being. The first in the series was “Run and Recover” in partnership with Just Show Up, a community-driven run collective that promotes health and connection, in Makati City.
PHOTO CAPTION: Manulife Philippines brought together a diverse community of runners, reinforcing its commitment to promoting healthier lifestyles by encouraging individuals to take proactive steps toward their overall well-being.
Photo by Adrian Go
The Time to MOVE campaign supports Manulife’s strategic priority of empowering customers’ health, wealth, and longevity and aligns to the recently launched Manulife Longevity Institute, a global platform to drive action that helps people live longer, healthier, and more financially secure lives.
The campaign builds on ManulifeMOVE, Manulife Philippines’ holistic health program bringing together the right proposition, products, platforms, and partners to improve customer’s well-being at every stage, which the company launched in 2025.
It also helps address key findings from Manulife’s Asia Care Survey and #FYP: Future-proofing Young Pinoys study that show Filipinos’ evolving view on longevity, and the gaps between awareness, monitoring, and practice of habits that support better quality of life.
PHOTO CAPTION: Participants gathered to bring active living to life as part of the #ManulifeMOVE campaign, underscoring Manulife Philippines’ commitment to inspiring healthier lifestyles and empowering communities to make wellness part of everyday routines.
Photo by Adrian Go
“Our studies show that there’s a strong desire for Filipinos to live healthier, more meaningful lives. Filipinos value holistic health and purpose, but stress, busy schedules, and everyday pressures often get in the way of turning intention into action,” said Sonali Verma, Chief Marketing Officer, Manulife Philippines. “Our Time to MOVE campaign is a reminder that movement doesn’t have to be complicated. Sometimes, it starts with a simple decision—to show up and take that first step toward achieving our health goals.”
PHOTO CAPTION: Manulife Philippines Chief Marketing Officer Sonali Verma underscores #ManulifeMOVE’s broader mission to support holistic health, emphasizing the importance of sustainable lifestyle changes and community-driven efforts in building a healthier future for all.
Photo by Adrian Go
The Run and Recover series will continue with two additional activities in the coming months: a recovery-focused session in May that pairs a community run with contrast therapy, and a reset experience in June that integrates breathwork, sound healing, and nutrition. These events reflect a shared belief between Manulife and Just Show Up: that long-term wellbeing is built gradually, through habits that stick.
