In today’s world of AI-generated social media, it’s refreshing how Mendes engages with the platform in a joyful way. One day she’s in her pink kitchen chatting about sponges; on another, she’s posting a video of Pearl Bailey singing or a cameo from her dog, Magic, as she cleans his paws using her Cloth Envy product. She has also used it to promote her children’s book, Desi, Mami, and the Never-Ending Worries, which she released in 2024.
The partnership between the three women at Skura blossomed during the height of the pandemic. Skura was still a young company at the time, and Matz and Sawyer were excited to learn Mendes had discovered their brand. Prior to Skura, Matz was an executive at Condé Nast, and Sawyer was the North American CEO and chairman of Deutsch advertising.
In an email, Matz and Sawyer said, “Eva has really great business instincts and she’s a creative thinker. And then there’s the mutual respect we all have for each other as professionals, businesswomen, mothers and, of course, cleaning aficionados.”
Mendes’ drive toward kitchen wellness, and her passion for cleaning, is something they credit for their collaborative success. “Hearing how she talked about our product, and how washing dishes gives her a sense of calm, we knew we had not just met our A-list customer, but also a Skura sponge soulmate.”
On the topic of sponges and soulmates, Mendes is also committed to resolving the “sponge wars” between spouses. She has heard feedback from friends that the sponge is a source of domestic arguments. “The sponge gets smelly and dirty and one person wants to throw it out and the other thinks it’s a waste,” Mendes says. “I like to say Skura has helped prevent a lot of divorces.”
