Siblings Paige and Blake Mycoskie debut their first collaboration, with Aviator Nation partnering in support of Blake’s We Are ENOUGH—a wearable symbol of self-worth with 100% of proceeds supporting leading mental health organizations
NEW YORK, April 1, 2026 /PRNewswire/ — In anticipation of Mental Health Awareness Month (May), siblings and entrepreneurs Paige Mycoskie, founder of Aviator Nation, and Blake Mycoskie, founder of TOMS and founder of We Are ENOUGH, come together for the first time on a collaboration shaped not by business, but by personal experience. Aviator Nation will serve as the first retail and e-commerce partner to launch We Are ENOUGH to consumers.
We Are ENOUGH
Designed with Aviator Nation’s signature California ease, the limited-edition bracelet—an exclusive green-on-green design available only at Aviator Nation—features vibrant glass beads and a matching leather cord, rendered in green—the color of mental health awareness—and serves as a daily reminder: we are enough.
Though both have built culturally influential brands in their own right, Paige and Blake share a more personal connection, each having navigated mental health struggles from a young age. The siblings first appeared together nearly 25 years ago on The Amazing Race, making this collaboration a rare public reunion shaped by lived experience. The collaboration was sparked during a recent conversation at Blake’s home while recording his No Magic Pill podcast, where the two opened up to each other in a way they hadn’t before.
“I found out things that day that I never knew about my sister,” said Blake Mycoskie. “Stories of her struggles I had no idea about.” That conversation marked a turning point—shifting what had long been private experiences into a shared understanding, and ultimately, into something they could bring into the world together.
“I did everything right on paper—built the company, had the success—and still felt like I wasn’t enough,” he added. “It led me into a period of deep depression and some of the hardest moments of my life. That’s the truth we don’t talk about. This is about being honest about that—and reminding people they’re not alone.”
Paige’s path reflects a similar instinct for building outside the expected. She founded Aviator Nation from the ground up—guided by intuition rather than a blueprint—growing it into a global lifestyle brand with 20 retail locations nationwide. Her connection to Blake’s journey runs deep; she designed the original TOMS logo, making this collaboration both a first and a full-circle moment.
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“There are moments when I feel disconnected or overwhelmed, and I need something that brings me back to myself,” said Paige Mycoskie. “Wearing the ENOUGH bracelet is a simple reminder to pause, reset, and come back into my body. It’s small, but it helps me feel grounded—and remember that I’m okay.”
Worn daily by Paige—from the design studio to the ocean—the bracelet reflects a shared belief that small, intentional rituals can create meaningful shifts in how we feel and connect.
The collaboration also introduces a broader call to action: to reflect on and recognize the people in our lives who make us feel enough, sparking the kind of conversations around mental health that are often left unsaid.
The Aviator Nation x We Are ENOUGH bracelet is available exclusively at Aviator Nation retail locations nationwide and online at Aviator Nation, where it will be offered as a single bracelet for $25. Each bracelet includes a QR code inviting wearers to purchase a second and pass it on to someone who has made them feel enough, placing the act of giving directly in the hands of the community. Building on the legacy of TOMS’ “buy-one, give-one” model, this evolution shifts the power of giving from brand to individual—encouraging connection through personal action. One hundred percent of proceeds will benefit leading mental health organizations, including NAMI, Project Healthy Minds, Active Minds, the Kevin Love Fund, and The Hidden Opponent.
A launch event will take place on June 11 at Aviator Nation Dreamland in Malibu, featuring a live conversation between Paige and Blake.
Link to high-res images: HERE
Link to Shop: https://www.aviatornation.com/products/enough-bracelet
Media inquiries: enough@hscommunications.com
About Aviator Nation
Aviator Nation is the inimitable 1970s-inspired California lifestyle brand founded by Paige Mycoskie in Venice Beach in 2006. Since launch, Aviator Nation has grown into a global lifestyle brand with 20 retail locations stocking the brand’s women’s, men’s and kids’ collections. Hand-made in the USA, Aviator Nation’s hoodies and sweatpants are the foundation of what we do, but our aim is to unite a tribe of passionate individuals who want to inspire the world. Creating products that reflect our values and highlight the beauty of imperfection is the dream combo. Through our products, we celebrate a time when music, surfing, and a love for community shaped our culture. Our mission is to keep this energy alive. Live. Love. Fly. www.aviatornation.com
About We Are ENOUGH
We Are ENOUGH is a lifestyle brand and cultural movement founded by Blake Mycoskie, founder of TOMS, nearly twenty years after pioneering the “buy-one, give-one” model that helped redefine purpose-driven business. Born from a more personal chapter, We Are ENOUGH centers on self-worth and mental health—challenging the belief that we are not enough and creating space for more honest conversations. Its signature bracelets are sold in pairs, one to wear and one to share, encouraging connection and daily reminders that you are already enough. One hundred percent of profits support leading mental health organizations. Available at https://weareenough.co/
Siblings and entrepreneurs Blake Mycoskie, founder of TOMS and founder of We Are ENOUGH and Paige Mycoskie, founder of Aviator Nation We Are ENOUGH and Aviator Nation’s Limited Edition Bracelet Aviator Nation Cision
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