Inclusion moves beyond awareness. ICC Sydney launches visual stories and sensory maps for neurodiverse guests.
Visual Stories and Sensory Maps introduced at ICC Sydney
International Convention Centre Sydney (ICC Sydney), managed by Legends Global, has introduced new visual stories and sensory maps within the ICC Sydney and TikTok Entertainment Centre websites, reinforcing a commitment to creating accessible environments for visitors to the venue.
The launch coincides with World Autism Understanding Month which begins on 2 April. ICC Sydney’s new accessibility tools directly align with the campaign’s inclusivity goals by providing user‑centred resources that enhance comfort, confidence and independence for neurodiverse visitors.
Developed as part of ICC Sydney’s Disability Inclusion Action Plan commitments, the visual stories and sensory maps were guided by Aspect (Autism Spectrum Australia)’s Autism Friendly team and offer practical information to help visitors prepare for their experience at the venue.
Visual stories outline what guests can expect when arriving and navigating ICC Sydney’s three buildings, while sensory maps identify areas of higher and lower sensory input.
Tom Tutton, head of Aspect Autism Friendly said: “ICC Sydney is an iconic set of venues that are used frequently by Autistic people – including members of our own Autism Friendly team. Aspect Autism Friendly is proud to partner with ICC Sydney to develop practical information that helps visitors better prepare for their experience. Tools such as visual stories and sensory maps play an important role in increasing predictability and reducing anxiety, empowering people to engage with confidence. ICC Sydney’s commitment to supporting neurodivergent visitors reflects exactly what we are encouraging and celebrating this World Autism Understanding Month – moving from awareness into meaningful action.”
Adam Mather-Brown, CEO, ICC Sydney said: “We believe that every person should feel welcome when they arrive through our doors. Launching our visual stories and sensory maps reinforces our commitment to moving beyond awareness toward genuine understanding and inclusion.”
To further strengthen its accessibility offering, ICC Sydney has introduced Diversity Champions – a dedicated group of trained team members who act as central points of contact for visitors and team members with diverse needs.
Last financial year at ICC Sydney:
- 39 team members completed the Sunflower Programme supporting people with hidden disabilities.
- 21 trained Mental Health First Aiders across the business.
- 35 team members completed Ally for Change workplace inclusion training.
- 154 team members completed online Aboriginal and Torres Strait Islander Cultural Awareness training.
The visual stories and sensory maps are now available on the ICC Sydney and TikTok Entertainment Centre websites, visit www.iccsydney.com.au and join the conversation on LinkedIn, Facebook, Instagram or X
