MANILA, Philippines — More Filipino Gen Zs and millennials are taking an active approach to their health and well-being, with many reporting improvements in their overall wellness over the past three years, according to a 2026 survey.
The Herbalife’s Asia Pacific Wellness Culture report found that 79 percent of Gen Z respondents and 76 percent of millennials in the Philippines engage in wellness activities more often than they did three years ago, compared with 74 percent of respondents across the country.
Among Gen Z Filipinos, mental well-being or stress management topped the areas that they wanted to improve, at 53 percent, followed by sleep quality at 45 percent, emotional well-being at 40 percent and nutrition at 37 percent.
The survey also found that many were already making changes in these areas. About 53 percent of Gen Z respondents said they had improved their sleep habits, while 47 percent said they were making healthier food choices and reducing unhealthy habits.
Mental health was also identified as the area where Gen Z respondents said they needed the most support, at 68 percent. This was followed by physical health at 62 percent and emotional health at 57 percent.
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The survey showed a difference between younger and older generations in their wellness priorities. Gen X and Baby Boomers continued to place greater emphasis on physical health.
Social media also played a role in how Gen Z Filipinos approached wellness. More than half said it had a positive impact on their physical well-being at 63 percent, mental well-being at 55 percent and emotional well-being at 58 percent over the past 12 months.
Their social circles were cited by 65 percent as an influence in building and maintaining healthier habits, while 47 percent pointed to online communities.
Among millennials, friends and family had a stronger influence, particularly on emotional health at 64 percent, followed by mental health at 62 percent.
Herbalife Philippines General Manager Kinki Lau said younger consumers were increasingly seeking support and communities as part of their approach to wellness.
“Gen Zs and Millennials truly stand out in the way they approach wellness – with intention and commitment,” Lau said.
The survey also found that younger consumers were increasingly engaging in activities that combine physical health with social interaction.
Lau cited the growing popularity of run clubs and pickleball communities in the Philippines as examples of younger consumers seeking opportunities to improve their health while connecting with others.
“The future of wellness will not be built through individual effort alone,” Lau said. “Younger generations increasingly look to both their physical and digital communities for motivation, guidance and accountability as they work towards their health goals.”
The survey examined wellness attitudes and behaviors across Asia Pacific, including the Philippines, and found that younger consumers were placing greater emphasis on physical, mental, emotional and social well-being.
