MISSISSAUGA, ON, Sept. 28, 2026 /CNW/ — Carlton Cards will launch its annual award-winning “Support Mental Health” campaign on October 1 to raise awareness of the importance of social connection and to fund mental health initiatives nationwide.
This October, when you choose Carlton Cards at participating retailers, you’re not only sending a heartfelt message—you’re also making a difference. A portion of proceeds from card sales will be donated to the Canadian Mental Health Association National (CMHA). Since 2021, Carlton Cards has donated $640,000 to community mental health initiatives across Canada, with support from its retail partners.
“Supporting the community remains a top priority for Carlton Cards. We are proud to collaborate with our outstanding retail partners to raise funds for CMHA National and its mental health initiatives across Canada”, said Paul Werynski, President of Carlton Cards.
Throughout this campaign, Carlton Cards and CMHA National invite Canadians to reach out to those who help them feel connected, or to those who may need to feel less alone, with simple acts of kindness. Every small act of connection, such as sending a card, sharing a message, checking in, or simply saying Thank You, can make a difference. A card can do more than mark a moment. It can remind someone that they matter.
“Connection is at the heart of what we do at CMHA,” said Marion Cooper, President and Lead Executive Officer, CMHA National. “Feeling connected to ourselves and to one another is essential to good mental health and helps us feel supported, less lonely, and more resilient. We’re so pleased to continue our partnership with Carlton Cards and create practical, meaningful opportunities for people to connect through this campaign.”
Campaign resources, designed to promote self-care, strengthen relationships, and build more connected communities, include digital tools, weekly challenges, complimentary “Thinking of You” e-cards, and a Digital Connection Calendar – all available at carltoncards.ca. Additionally, weekly social media contests on Facebook and Instagram will focus on themes of self-care and connection, with greeting card prize packs awarded to contest winners.
Shoppers Drug Mart and Loblaw banners, including Atlantic Superstore, Dominion, Fortinos, Real Canadian Superstore, Provigo, Your Independent Grocer, and Zehrs Markets, are premium partners for this campaign. Additional participating retailers are Brunet, Familiprix, Federated Coop, Calgary Coop, Foodland, IGA, Jean Coutu, Lawtons Drugs, London Drugs, Maxi, Metro Ontario, PharmaChoice, Pharmasave, Safeway, Save On Foods, Sobeys, and select Walmart stores.
About Carlton Cards:
Carlton Cards, the Celebrations destination, helps people celebrate holidays, each other, and all of life’s special moments, in-person and online, guided by a purpose to “make the world a more thoughtful and caring place every single day.” A leading Celebrations products company and Canada’s #1 greeting card supplier, Carlton Cards offers brands like Carlton Cards, Papyrus, Recycled Paper Greetings, and Cartes Carlton. Digital greetings provide additional opportunities to share premium Celebrations content through proprietary technology platforms and apps. Our popular digital brands include American Greetings, Blue Mountain, SmashUps™ and Creatacard™. For more information, visit carltoncards.ca and follow us @CarltonCards on Facebook and Instagram.
About the Canadian Mental Health Association
Founded in 1918, the Canadian Mental Health Association (CMHA) is the most established, most extensive community mental health federation in Canada. Through a presence in more than 330 communities across every province and the Yukon. CMHA provides advocacy, programs and resources that help to prevent mental health problems and illnesses, support recovery and resilience, and enable all Canadians to flourish and thrive. For more information, please visit www.cmha.ca.
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