Novotel will launch its inaugural Novotel Longevity Week from September 7 to 13, 2026, establishing an annual campaign focused on practical daily health habits.
Timed for the 37th week of the year, the initiative is based on the concept that a one per cent daily improvement aggregates over time.
From left: Members of the Novotel 37 Collective include ocean photographer Kaushiik Subramaniam, sleep expert Olivia Arezzolo, and food creator Alfie Steiner
A Novotel survey of 13,000 consumers in 12 countries shows 71 per cent are more focused on long-term well-being than five years ago. Although most identify diet (64 per cent), sleep (62 per cent), and exercise (60 per cent) as key to longevity, 76 per cent struggle to maintain healthy habits. Furthermore, 67 per cent report that social media makes finding reliable health advice difficult.
To deliver science-backed content, the brand formed the Novotel 37 Collective, featuring Olympic surfer Kauli Vaast, food creator Alfie Steiner, sleep expert Olivia Arezzolo, former footballer Javier Pastore, and marine biologist Kaushiik Subramaniam. Throughout the week, the group will host free masterclasses and live streaming sessions covering four pillars: Eat, Sleep, Move, and Meet.
The programming will extend across Novotel’s portfolio of more than 630 hotels through in-stay activities and QR-accessible content. Participating hotel restaurants will also feature the Oh My Greens! plant-forward dining menu, offering loyalty points to ALL Accor members who select plant-based options.
For more information, visit Novotel.
